HP - Find Your Perfect Match
HP wanted to be able to make it easier and more interesting for women to buy a new laptop at Very. Concepts were created showing the HP hub page broken down into sub-ranges within the HP portfolio. It was a conscious decision to move away from the more technical-looking computer brandstores, aiming for a very fashion-oriented look instead.
A more emotional relationship was developed with the Very customer – and the campaign was cleverly tailored to the young female target market through bespoke photography with a
Very look and feel. Along with online assets, a series of press ads were produced, including an advertorial utilising augmented reality to deliver an interactive quiz to help readers choose the right HP computer for them.
1M impressions were generated, there was a 128% sales uplift for the total campaign and there were record-breaking social media results: 24K competition entries. The campaign was very successful and new looks were required the following years as the campaign continued to run.
