Littlewoods Toy Grotto
I helped revolutionise the toy grotto for Littlewoods – by turning Santa’s list from its traditional paper format to an online, one-stop shop for both parents and kids alike. My conceptualisations of the Littlewoods Toy Grotto functionality required innovative technology never previously used at Shop Direct. The ATL TV advert, sponsorship and television special incorporated the grotto theme, creating visual consistency through the line.
I then provided the core conceptual look/designs for the updated version for AW15.
This time the Grotto formed part of a much larger Narnia-esque Winter Wonderland event, which offered wish lists for children and for adult customers too.
All of this helped Shop Direct WIN the Online Toy Retailer of the Year award (twice!)
