BERGHAUS - what's your ADVENTURe?
Berghaus wanted a promotion that would help them link with Blacks for breakthrough shopper engagement in store.
The idea was to take the existing Berghaus concept ‘Your Adventure List’ and add a competition, while localising the main headline to personalise the campaign on a community level,
name-checking the areas that the Blacks stores were situated in (Holborn, St Pauls,
Regent Street and so on.)
A series of designs were produced to illustrate how the POS would look (window displays, 6 sheet posters, gate security covers, in-store banners and more.) Berghaus liked the concepts and used the visuals to sell the idea to Blacks.
The campaign went live and is a good example of how an existing above the line concept (Your Adventure List) can be used as the starting point to launch a new
through-the-line campaign.
