IMPORTANCE OF MENU
This leaflet helped Britvic’s Licensed Retail & Wholesale division drive home to their on-trade pub & restaurant customers how important a soft drinks menu was to their businesses. Resembling a small, concertina menu, the leaflet contained information on key steps, statistics and perfect serve shots. An annotated ‘anatomy of a drinks menu’ section formed the central part of the document, clearly illustrating menu layout best practices.
This was a good example of a company providing that extra something for their business customers, delivering insightful information & advice in an attractive, easy-to-follow leaflet (which didn’t even feature Britvic logos as they wanted it to be simply helpful and unbiased).
Britvic’s Shopper Marketing division used the same leaflet to help show their hotel chain customers the value of well thought-through soft drinks menus.
A follow-up leaflet was designed that highlighted kids menu insights for a Britvic conference, where it was used as an internal learning asset. It was well received, really helping to get across key messages and learnings.
