pepsi max party in the sky bar
Pepsi Max is a sponsor of UEFA Champions League and wanted its presence to be felt at a party to celebrate the Champions League final at several bars in the Sky Garden in London’s impressive ‘Walkie-Talkie’ skyscraper. Collateral was designed for this event at very short notice and, to add extra pressure to the rush job, this creative would need to be signed off by UEFA, PepsiCo and the owners of Sky Garden.
Conceptual visuals were produced featuring designs aimed at subtly highlighting Pepsi Max’s sponsorship message, while also making sure the graphics were in keeping with the premium VIP nature of the event. To accomplish this, product shots & imagery of the football players themselves were avoided and the designs focused, instead, on the various cool, arty graphics that featured in the background of the Pepsi Max ‘Love It Live It’ campaign. Everyone liked this ‘art’ approach, the designs were signed-off, and final artwork was swiftly produced.
The clients were very grateful for the quick turnaround, and those who attended the event said that they were very pleased with the final result.
