AQUA LIBRA EVENT AT BOOTS HQ
Britvic requested some conceptualisations for a special event, aimed at introducing Aqua Libra drinks to staff at Boots head office, to get them excited about having the product exclusively sold in Boots stores.
After a series of designs and visuals were presented to the client, including can-shaped FSDUs, roller banners, sampling bins and even a “cash grabber” machine, a route was decided upon.
The activity went ahead inside the Pavilion at Boots HQ and it included a freestanding photo pod (where staff members could choose to print the photo or share it socially) as well as the cash grabber, bins & banners.
The staff at Boots had a positive reaction to the selection of Aqua Libra flavours and the activation worked really well, with Britvic receiving great feedback from the Boots staff, including: “What a great idea – it is so engaging and I feel like I’m in the Crystal Maze!” and “I wish you could come here everyday. What a nice lunch break surprise.”
