Bursting With Breakfast Goodness
The shopper led
campaign for Kellogg's Nutri-Grain breakfast bars needed to encapsulate the full
range of bars, whilst also having the
flexibility to work for the sub
brands and new products within
the range as stand-alones.
It was important that the creative
lent itself to a digital execution
in order to drive engagement
on digital touchpoints, so a design was scamped that showcased the snack products with the relevant
ingredients bursting from them, then a gif was created as proof of concept. The client bought into the idea and product photography took place, then animations were created: these were a series of attractive, moving kaleidoscopes of nuts, seeds, honey and fruit.
This colourful creative was used across
touchpoints nationally and
in-store to deliver a vibrant and
cohesive campaign for the
various Nutri-Grain products.
