redefining pre-filled units
The brief was to find a solution to the problem of getting pre-filled units into smaller outlets. Most of these stores lack equipment for moving heavy items and there are legal weight limits that individual staff members are allowed to lift.
With these issues in mind, a modular unit was designed, filled with Britvic product, that could be installed in sections by an individual, thus adhering to legal restrictions.
Tesco Express loved this solution and Britvic’s Head of Shopper Marketing was also very pleased, saying that this idea would “open up new opportunities for pre-filled units”, adding that it would “redefine the business”.
