Kellogg's Snack Bar Launch
This was a huge poster campaign for Kellogg's new range of snack bars. The client wanted to hero a particular bar that was crammed with cranberries, nuts and raisins - so the final design featured a headline that summed up just what sensations are encountered when you eat one of these all-new bars: it will be definitely Nutty, Chewy and Juicy!
To make the posters more eye-catching, some digital animations were created and rolled out on LCD posters and DEP escalator posters in tube stations, digital 6 sheet posters and Transvision posters at train stations, ATMs and the (massive) billboard at Westfield. Other poster sites included bus stops and 6 sheet posters in cities up and down the country.
Kellogg's were very happy with the creative and a second media campaign was requested. This time a headline was developed that was basically a strong call to action: See It, Taste It, Love It! The chocolate snack bar was the main focus of the imagery this time.
