Aelia Duty Free Rebrand
Design and implementation of new branding and new store concepts for Aelia.
The all-new brand guidelines were used in the roll-out of redesigned stores worldwide to ensure brand consistency. A full point-of-sale material toolkit was developed, including elements for posters, price labels and POS tailored to the local region.
A window display was also designed, to be used when each new Aelia store was launched.
