Make it Special, On US
BAA/Heathrow Airport Holdings wanted to make shoppers’ Valentine’s Day travel experiences unforgettable by working with 3 vastly different brands. The challenge was to produce a partnership that created joint value for an airport operator (BAA), a retailer (World Duty Free) and 3 very different manufacturers.
A unique Valentine’s Day ‘Trinity’ event was ultimately designed, featuring a free gift wrapping and personalisation service, including a calligrapher to hand write customer messages in any language. The event featured out-of-aisle secondary space in one of the most high-traffic areas of Terminal 5 and featured in press and digital panel sites. The result was double-digit sales uplifts for Johnnie Walker Platinum and Gucci Guilty Pour Femme, quadrupled sales for Cîroc and the highest ever weekly sales for Nestlé Swiss since its launch.
‘Trinity’ became an industry leading case study, presented at a global conference and hailed by the Moodie Report.
There were also 5 marriage proposals in T5 thanks to the campaign!
