Hotpoint - That's a Load Off Your Mind
The task was to help make Littlewoods a destination retailer for Hotpoint. The solution was a bespoke campaign that focused on easing the ‘distressed’ purchase while communicating the premium offer of Hotpoint. To clearly drive this message home the line
‘That’s a load off your mind…’ was used.
The campaign included ATL, showcasing the Ultima washing machine across TV and
women’s weeklies press ads. It was supported by high traffic on-site activity to drive consumers
to the updated brandstore.
The campaign drove a sales uplift and increased awareness (+5.8 million opportunities to see.)
