EvoShaVe Branding
EvoShave is a revolutionary new kind of razor that does not have a traditional handle. The client wanted suggestions on how this new design in shaving could be branded.
After looking at the overall brand equity, a series of visuals were scamped with different lines. The headline the client liked most was ‘Your dad can’t handle this’, which summed up the attitude of the young audience they were seeking to attract.
A brand look was then developed for EvoShave that used the strong colours of the razor itself and a clean, no-nonsense typeface and layout.
