Iams - the secret life of pets
Iams wanted to use a link with Universal's new movie The Secret Life of Pets to promote its products in Pets At Home stores. The challenge when designing all the POS was how to create some good-looking media whilst having to take into account three sets of brand guidelines (Iams, Universal and Pets At Home.)
The final set of POS managed to stand out amongst the pet store clutter thanks to a clean,
white design and humorous approach.
