volvic 1 Litre for 10 LitreS campaign
Volvic linked with World Vision to create a Volvic 1L-for-10L campaign. This ensured that, for every litre of Volvic Natural Mineral Water or Volvic Touch of Fruit purchased in the UK, ten litres of clean, safe drinking water would be generated through a well creation project in four countries across Africa.
All the final POS designs featured the upbeat, striking image of a happy child standing next to a new village water tap.
The campaign went on to generate 1.3 BILLION LITRES of clean water for Africa.
