festival brand activation ideas
Britvic, a sponsor of several UK music festivals, wanted to develop and enlarge its presence at these music events. The task involved coming up with initial concepts for activations that would allow Britvic to team-up with third parties to deliver drinking & eating experiences in settings that festival-goers would remember.
Concepts were also provided to illustrate various ways a 20ft shipping container could be dressed to act as a cool soft drinks bar, plus ideas showing how recycling activations could be brought to life at festivals.
