meet Lily, Harry, Jack and Trevor the dog
The client (Britvic) requested some subtly branded activity sheet concepts. After exploring ways of designing and introducing a set of all-new child characters (who I suggested should appear in different activity sheet adventures throughout the year), the concept was signed off.
These activity sheets set out to incorporate a long term vision to keep a sense of consistency in the look and feel of the designs. Britvic's regional brewer customers, including Marston’s pubs, positively received these as they did not distort the kids offering or branding in outlets.
The characters created were connecting well with kids and families in feedback, so further adventures for Lily, Harry, Jack and Trevor the dog followed, including a trip into space.
