make lunch seriously tasty
Seriously Strong Spreadable wanted to run an inspiring in-store marketing campaign, but had no above the line or existing assets beyond the pack. So a series of concepts were scamped, including colour visuals showing how the pack could be shot (with suggestions for items to be included, like crusty bread, cutting board, gingham tablecloth, etc). The development of the creative was overseen to final artwork, including art directing the photo shoot.
Leading with a strong 'No. 1' claim, the creative featured across multiple retailers and was adapted to multiple media elements, including 6 sheet posters, milk labels, magazine ads and branded barkers, maintaining a consistent look and feel throughout.
