Horton Hears a Who tie-in
POS assets were designed for a Chiquita pan-European campaign, which teamed-up the banana brand with 20th Century Fox's Horton Hears a Who animated movie via collectable character stickers. The stickers were shaped like traditional stickers found on bananas and were actually attached to the fruit themselves, making the tie-in promotion very (and literally) on-brand.
Concepts were also created to explore the look and functionality of a proposed campaign competition linked to a microsite. These conceptualisations were used as the basis for the site's design. Interactivity, bonus features, a downloadable sticker book and animations brought the microsite to life, which was used as a way to encourage the collection of the sticker range and introduce children to the film's characters, while also serving as an additional way for Chiquita to cement its link with the cartoon.
