Mountain Dew - call of duty
Mountain Dew and Activision got together for an on-pack promotion that awarded double XP Points for Call of Duty on every pack of 500ml Mountain Dew. To produce striking stand-out for the POS, a design was developed that involved giving all the assets a yellow-green ‘night vision’ look, helping tie-in the game imagery with the colour of the Mountain Dew drinks themselves, making all campaign assets look very on-brand.
A full look book was created for the campaign, and POS assets were featured in Tesco, Co-Op, Nisa, Costcutter, Spar, WHSmith and Shell. Units were produced for a cross-selling opportunity that had the Call of Duty games sold on the same display as Mountain Dew
bottles in Tesco.
Mountain Dew achieved its highest unit sales in 3 years.
In Tesco it was the first time Mountain Dew POS had feature space front of store.
